The most effective ads are those that produce results without drawing attention to themselves. Why Subliminal Messages Are Effective in Social Media Campaigns Whether consciously processed or not, the fact is that brand impressions have a bearing on how your target audience interacts with your brand.

Foster an emotional connection between your brand and your target audienceĭone well, subliminal messaging can make your brand top of mind whenever the solution you provide is needed.

The point is to help your target audience choose the right solution for that need - hopefully, your solution. Subliminal advertising only works when a need already exists for the product you’re promoting. This is impossible to do, no matter how you try. The purpose of subliminal advertising in your social media campaigns isn’t to manipulate your audience into buying your products/services. Let’s get one thing clear before we proceed. Why Use Subliminal Messaging in Your Social Media Campaigns?

So make sure to include it as one of the strategies in your marketing toolbox. Subliminal messaging is a powerful way to communicate with your customers on a deeper level, a level on which you can really get inside their heads. For ice-cream lovers, this just screams “ice-cream heaven.” What better way to reinforce the fact that they have 31 flavors of ice-cream than to put it in their logo? Oh, and to surround that logo with the different flavors. A close look at the logo reveals an arrow formed by the white space between the “E” and the “x.” One of the best examples of subliminal messaging used tactfully by a brand is that of FedEx. While it is mainly used in media such as music, TV ads, and radio commercials, it still works for digital media, including paid social campaigns.Ī couple of notable ads that leveraged subliminal messaging include: Examples of Subliminal Messaging In short, a subliminal message is a hidden message that the brain picks up without you realizing it. It employs visual or auditory stimuli to heighten a message’s persuasiveness. Subliminal messaging is a technique used to influence people without them realizing it.

History suggests that Greek philosophers dabbled in it as early as the 5th century. However, one thing comes pretty close – subliminal messaging. That one hack that can help them sell sand at the beach.Īs we all know, there is no such thing as a silver bullet in marketing. For a long time, marketers have been looking for the silver bullet that drives leads and sales.

Subliminal messages to become shorter